[채용공고] New Channels Officer

New Channels Officer

전 세계 100여 개 국가에서 활동하고 있는 세계최대규모 자연보전기관 WWF(세계자연기금) 한국본부에서 자연과 인류가 조화롭게 공존하는 지속 가능한 미래를 만들기 위한 후원금 모금 사업을 지원하는 Fundraising team의 New Channels Officer를 채용합니다.

본 포지션은 후원자 모집을 위한 프로그램 전략 구성/ 개발 등을 통해 WWF Korea에 실질적이고 안정적인 재정 기여를 위한 새로운 채널 확장, 플랫폼 구축의 업무를 담당하게 됩니다.
 

Department Goals

• Engage and recruit a large pool of committed individual supporters to ensure the continued growth of the Korea office; development of a strong Korean conservation program and support of our international conservation programs. 
• Develop stable and reliable fundraising channels with strong and diverse income streams.
• Build and strengthen relationships with a pool of loyal members who are engaged, participate in our programs and are poised to become our biggest champions.
• Collaborate across teams to achieve WWF Korea’s organizational goals

 

Major Functions/Objectives of the Position

• Identify and pursue all new opportunities to expand member recruitment channels to recruit individual members
• Developing overall strategy and programs to materialize new channel acquisition opportunities including major member program and other new initiatives
• Establishing and managing external relationship with other NGOs, KOL and other key external stakeholders to support fundraising initiatives
• Building a platform to develop new channel acquisition function to provide tangible and stable financial contribution to WWK Korea

Main Tasks & Responsibilities

Under the direct supervision of the FR Director, conduct the following tasks and activities to achieve goals and objectives.

1. Market research & planning

• Initial market research & situation analysis
• Develop overall new channels and program schedule
• With respective function in WWF, prepare on the necessary logistic to support new channel acquisition
• Identify core issues and opportunities, internal and external

2. Initial strategy and program development

• Develop strategies, execute and evaluate new fundraising channels to recruit leads and convert them into members: identify and pilot new channels, and develop relevant messages and content
• Identify cultivation opportunities for major members and prospects and keep the communications channel open to build relationships.

 

• Maintain database for member records: enter contact reports and ensure that next steps are scheduled for members and prospects. 
• Run reports based on gift capacity, giving history, outstanding contacts, and other criteria as needed.
• Develop methods to convey the impact of gifts and ensure that members are kept up to date on developments in WWF's work and priorities.
• Write and present proposals to prospects
• Ensure that members experience high-quality interactions that foster long-term engagement: annual benefit and other special events as needed. 
• Measure & manage results
• Manage and track expense budgets.
• Work with the Fundraising department to develop and achieve team objectives and plans.

 

• Identify key external stakeholders, including other NGOs, KOLs and other influential group
• Establish and developing relationships with key stakeholders
• Update and report key market/external issues 
• Undertake any other relevant duties or projects delegated by the FR Director, which are in line with the responsibilities of the job description.

 

Qualifications & Experience

Required

• Bachelor’s degree in marketing or related field, or comparable experience.
• 2 or more years of FR experience at an NGO or corporation with experience in advertising, digital marketing, business process management including strategy development and proposal negotiation.
• Understanding of performance marketing, conversion and customer acquisition.
• Experience in multiple agency management and working with external suppliers to deliver projects.

• Digital skills or experience running digital paid or organic campaigns.
• Strong interpersonal, communications, copywriting, negotiation and presentation skills.
• Strong analytical, problem solving and creative thinking skills, 
• Superior time management skills and ability to deliver on time and on budget.
• Excellent MS office processing skills.
• Excellent written and verbal Korean skills.
• Good written and verbal English skills

• Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect & Collaboration 
• Highly creative with experience in segmenting strategies by target audiences and executing effectively.
• Ability to work in a team and foster team spirit as a team player. 
• Self-starter with ability to work independently.
• Attention to detail and accuracy.

Desirable

1. Knowledge of new platforms
2. Experience in creating visual communication content is a plus
3. Good understanding of WWF field programs and principles of action.

 

Working Relationships

Internal: Nurture and maintain positive relationships with WWF-Korea staffs and WWF Network
External: Vendors, partners, members, parties of interest, leads. Other NGOs, KOLs, government agencies that have conservation objectives and goals that are similar or complementary to those of WWF-Korea

 

Type of contract

How to apply?